Development on Threads-internally known as "Project 92"-commenced in January 2023, with the platform officially launching on July 5, 2023. The company subsequently began developing a separate app focused on text-based posts. This feature, known as Instagram Notes, was rolled out in December 2022. Īfter Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT. The application is available on iOS and Android devices, while a web version offers limited functionality. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to Twitter. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Threads is an online social media and social networking service operated by Meta Platforms.
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